Located in Atlanta, Georgia, The Epstein School is a 50-year-old Jewish Day School established to provide academic excellence while maintaining traditional Jewish values. While Epstein’s mission and values have held steadfast over time, perceptions of these values needed to be clarified, and the brand needed to be reimagined to communicate that Epstein offers a modern academic curriculum taught through the lens of traditional Jewish values.
We began this assignment with our proven process—the collaborative development of a Marketing Action Plan (MAP). Our MAP process identified target audiences, defined their role in Epstein’s success, discerned what they needed to believe about Epstein to perform their roles, and prescribed the tactics needed to activate these audiences. The MAP is a transformational process to achieve alignment among a client’s stakeholders and create an actionable strategic marketing plan to achieve that alignment.
While many of the marketing efforts are delivered by Epstein’s capable in-house team, more specialized programs and processes, like this reimagined website, were delivered by Stamp.
Our team spent time on campus to capture images that paint a day in the life of Epstein staff and students. Video interviews tell the Epstein story and describe the Jewish values that craft their educational mission. The library of images was shared with Epstein's marketing team providing them with the content they needed to support their admissions efforts.
Atlanta Jewish Times insertions and an inspiring viewbook showcase the strengths of the Early Childhood Program, Elementary and Middle Schools.
“After spending a day in the school immersing themselves in all things Epstein and numerous meetings with board members, staff, students, parents, and alumni, the Stamp team worked collaboratively with the Epstein leadership team to develop our Marketing Action Plan. This strategic plan and the knowledge the Stamp team gained through this process have proven invaluable as we have worked side-by-side over two years to reformulate all of Epstein’s marketing and communications efforts.”
—Lani Ashner, Director of Strategic Marketing & Communication at The Epstein School
We continue to provide services for Epstein as an outsourced marketing firm. Those services include strategic advising, consultation, and digital media planning as well as special projects such as invitations to major donor events, branding the school’s main entrance with permanent building signage, and a 50th Anniversary celebration campaign.
If your school is facing marketing challenges, whether you have a team of 2 or 10, Stamp has the experience to provide services that maximize your marketing potential. We understand how to execute marketing programs resourcefully. And we’ve done this for independent day schools, school districts, community colleges, and small private institutions of higher learning.
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