Insights
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Media Planning & Buying: Choose Objectivity Over Bias
Why an objective media management partner ensures your media budget is returning the highest ROI possible. Read time: under 2 minutes
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Trademarks vs. Copyrights Explained
A 3-minute conversation with intellectual property attorney LaConya Murray discussing the difference between trademarks and copyrights. View time: 3 minutes
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Why You Should Audit Your Website
Auditing your website can help maintain your brand, keep your Search Engine Optimization (SEO) and lead generation tactics at their best, and ensure things like good user experience and Americans with Disabilities Act (ADA) compliance. Here we discuss the steps involved in conducting a website audit. Read time: 3 minutes
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Social Media Marketing for Small Organizations
For small organizations with limited resources, we sometimes find that necessary marketing strategies remain unexplored due to lack of funding, a small staff, or both. Fortunately, there are some strategies to put social media to work no matter how small your team is. Here are a few ideas to help solve your “too much to do and not enough time to do it” challenges. Read time: under 3 minutes
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Marketing Action Planning for Public Service—It’s Time to Tune Up
Is it time for a marketing plan tune-up for your organization? If so, a Marketing Action Plan (MAP) may be just the tool you have been searching for. Reading time 3 minutes
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Shift Focus to Quality vs. Quantity of Organic Social Media
Social media algorithms have made it harder and harder for businesses to reach new audiences without paying up. Get ideas to optimize your organic social efforts. Read time: under 2 minutes
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Effective Marketing Is Deliberate
Clients understand that managing marketing that delivers success for an organization is more complex than ever. A disciplined marketing approach is the most effective way to drive efficiency and effectiveness. Fortunately, we have a process that can help and have included links to some free resources you can leverage to follow this process. Read time: under 1 minute
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Why You Need a Success Statement
What is success for your organization? A Marketing Action Plan (MAP) is a master plan for prioritizing and then building trust with the target audiences that will lead your organization to success. However, at the beginning of the process, it is critical to define what success is. Here we review the formula we use to develop what we call the “Success Statement.” Read time: under 2 minutes
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6 Pitfalls of Social Media Management
Regardless of your team size or budget, there are ways to make social media work for you without cutting corners. Here, we've summarized 6 common social media management mistakes, how they can affect your brand credibility, and what you can do to avoid them. Read time: under 3 minutes
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Importance of a Brand Standards Manual
A brand standards manual (also known as a brand book, guide, or bible) guides anyone in the use of your brand messaging and appearance across all platforms. It plays an important role in protecting the outward appearance of your brand—it tells your company story so your employees and vendors know what you stand for and how you should be perceived. Read time: 7 minutes